Artist Identity & Era System

MAYA's second era required more than a cover refresh. It required a visual world a system that could carry singles, full releases, stage direction, social presence and the artist's own physical environments without losing a single thread.

We built the identity, the era system, the release architecture, and the stage palette as one coordinated body of work. Every surface speaks the same language; every release moves the world forward, never sideways.

Phase II launched in March and entered the conversation immediately the visual system did the work the music deserved.